#Program to clean email list series

You should always consider removing subscribers who haven’t engaged in six months. – Unengaged subscribers are defined as subscribers who haven’t opened an email in 90 days or have been on your list for 30 days and haven't opened anything.Avoid going more than 6 months without cleaning your list. – Senders should run re-engagement campaigns every 3-6 months.– Strong opt-in confirmation emails are straight to the point with a clear action item.– For the best results, send 1-3 re-engagement attempts and make sure those emails contain your best high-value content.– If you are struggling with deliverability issues, sending a single opt-in confirmation email or simply deleting unengaged subscribers from your list are better options.

#Program to clean email list series

– A re-engagement series ending with an opt-in confirmation email is a great list cleaning strategy for a sender who isn’t struggling with deliverability issues.

That damaged deliverability can ultimately prevent engaged subscribers from seeing your emails.

– List cleaning is so important because unengaged senders will damage your sender reputation by sending negative signals to inbox providers.In this episode, Alyssa and Melissa discuss why list cleaning matters, tips for a top-notch re-engagement campaign, why less is more when it comes to opt-in confirmation emails, and knowing when to pull the plug and part ways with the people on your list.

Nevertheless, one thing will always remain the same – list cleaning is an essential step for every creator, regardless of your audience size and regardless of your email strategy. Well, at least the subscribers opening your emails.īut how exactly do you clean your list? Is the best list cleaning strategy the same for everyone? What really defines an unengaged subscriber?ĭepending on your niche, your followers, and your current deliverability health, the steps may differ. List cleaning saves you money and saves your reputation, a gift to yourself and the subscribers who matter. From likes to follows to subscribers, when everything feels like a numbers game, the idea of actively deleting your subscribers can feel counterintuitive and downright terrifying.īut there’s power in deleting people from your list who aren’t opening or engaging any longer.